Temps, independent contractors, contingent workers, and
free-lancers have become the norm, not the exception. As I wrote in a post in
March 2010:
Unlike previous
recession recoveries, this one will not re-employ large numbers of laid off
workers. Because of technology, operational efficiencies, a project focus, and
out-sourcing, many companies are finding that they can be more productive with
fewer employees. And because of uncertainty about the post-recession economy,
they are reluctant to make new hires permanent. Employers have found that they
can get the job done by supplementing their regular employees with temps. This
gives companies the freedom to increase and decrease their workforce depending
on what is needed at the time.
The May 10 issue of Crain’s Detroit Business confirms this
prediction. The author writes:
Increased consumer
demand, a greater need for flexibility and new health-care requirements are
prompting businesses from Dearborn-based Ford Motor Co. to the PeaceHealth
health-care system in Washington state to turn to staffing firms…The U.S. has added
913,200 temporary workers since the end of the recession in June 2009 – about
19 percent of all new jobs. Their number rose to 2.66 million in April, about
11,300 shy of the April 2000 record, according to U.S. Bureau of Labor
Statistics figures released May 3.
Labor economists are predicting that the number of temporary
workers will set a new record in the very near future. And this is without
including all of the contracted services such as legal, PR, accounting, Web support,
employee training, and management consulting.
Are business leaders prepared for this change in the
workforce? How will managers help temporary workers maximize their contribution
to the organization?
BusinessWeek labeled them the “disposable worker”, a pejorative
term but symptomatic of the way many managers view this segment of employees.
This view is based on at least three misconceptions: 1) temporary workers are
not committed to the work, they just want a paycheck; 2) temporary workers are
not critical to the success of the organization; and 3) it’s not worth investing
time, energy, and money in the development of temporary workers.
The truth is
that most temporary workers want to do a good job and care deeply about
the quality of
their work. The work they do is often critical to the success of the organization. And if they are customer-facing, then they are
shaping customer attitudes toward the company.
As far as investing in temporary
workers, that time, energy, and money will have immediate payoff and, because
you never know how long that person will work for the organization or how many
times they will come back to the company in the future, it is worth the risk to
train and develop that person. When they go elsewhere, they take the goodwill
and learning with them which is good for the community and good for the
reputation of the organization.
Regardless of how long temporary workers have been with your
organization, they should be treated as important contributors to your success.
Applying the 5As Framework, here are five things you should keep in mind when
supervising these employees:
1)
Make sure that they understand how their jobs are
aligned with the success of the
organization. They should know how what they are being asked to do contributes
to achieving business goals.
2)
Let them know that you anticipate that they will have a positive experience and that their
work is significant. Communicate high expectations for their
performance.
3)
Form an alliance
with them for the purpose of their learning and success. Give them informal and
formal feedback on how they are doing and how they can improve.
4)
Create opportunities and give encouragement to apply what they know and what they are
learning to their jobs. Being temporary means that it is all that much more
urgent to provide these opportunities.
5)
Measure their success and hold them accountable for doing a good job. This means
being clear with them about the indicators of success and how you will help them
achieve those outcomes.
It is easy to make the mistake of assuming that temporary
workers are not the real workforce and do not deserve our full attention. That is,
in effect, discarding a large and growing portion of the workers who can make our
organizations successful. We need to embrace this segment and apply the same
good practices to them that we use to develop any high performing and engaged
workforce.